How Do I Upload on My Vevo Account
Video is all the rage right now.
As a musician, you already know the importance of video marketing. Music videos, for instance, are powerful tools for helping you get exposure, make more fans, and volume more gigs. Today, if you aren't using videos to market your music, yous're probably leaving opportunity on the tabular array, because people take a curt attending bridge, and videos appeal to those sensibilities.
When musicians think video, the site that immediately comes to mind is YouTube. YouTube is a fantastic platform, and it's the earth'south second biggest search engine just behind Google. But its strength is also its weakness – today, there's 300 hours of video beingness uploaded to YouTube every infinitesimal. That'due south 18,000 hours of content beingness uploaded every hour!
When there's and then much video existence uploaded and shared all the fourth dimension, how practise yous stand out on a site like YouTube? How do you create a following where there's and then much going on? I've seen some of my friends endeavour, and information technology'south difficult. I'm lucky to have a channel that I started in 2009 with over 150,000 upload views.
The good news is at that place are other video sharing sites out at that place, and other opportunities for getting exposure for your music. For instance, Vevo.
But first, if it's your aim to practise music professionally, yous'll desire to cheque out our free ebook while information technology's still available:
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What Is Vevo?
If you've ever searched up a popular artist's music video on YouTube, y'all've probably come across videos hosted by Vevo. Vevo'due south proper name comes from the term "video evolution". It was created by the large 3 record labels, Universal Music Grouping, Sony Music Amusement, and Warner Music Group. Vevo'south videos are only syndicated on YouTube and their own website (which is why you've seen Vevo videos on YouTube before).
Though the platform was founded by major labels – and Vevo is dominated by their content – they also host independent music videos. This is corking news if you're looking to leverage the credibility that comes with having your own Vevo channel.
How Do I Get My Videos On Vevo?
At present that you lot know it's possible to get your music videos on Vevo, you lot're probably eager to get started.
Be forewarned that there are no guarantees your videos volition exist accepted by Vevo, fifty-fifty if you go through the correct channels. Only get through the correct channels you must, as there are a limited number of partner that distribute independent content to Vevo. Fortunately, nigh of them are inexpensive.
In the same way you must become through a music distributor to get your music on all major streaming sites and online stores, you likewise demand to go through an official Vevo partner to get your videos on Vevo. Hither are several partners you lot can become through and what they offer.
Ditto Music
There's a good take a chance you lot've already heard of Ditto Music. That'southward because they are a known music distributor, and offer several other products supporting musicians and music manufacture people. They can also assistance yous get your videos on Vevo, even as an unsigned artist.
The process for getting set up up is simple, and basically involves these three steps:
- Creating an account. Equally I already mentioned, it is necessary to create an business relationship with an official Vevo partner. Then, if you want to get through Ditto Music, first, yous'll need to create an business relationship with them.
- Uploading your content. After setting upwardly your business relationship with Ditto Music, yous'll be able to upload your music video, which will get sent to Vevo immediately. For your video to be accepted, it must meet Vevo's standards (more on this in a moment).
- Waiting for your channel to be created. This typically happens inside 10 days of uploading your video content. If you already have a Vevo aqueduct, then new videos should only take 24 to 48 hours to appear on your aqueduct.
With Ditto Music, you get to keep 100% of the royalties earned through Vevo. I'll talk more than about royalties a little later.
And so, what are Vevo's content standards? Your video must:
- Exist Full Hard disk.
- Use H.264 video compression blazon.
- Be a .mov or .mp4 file.
- Be 1920×1080 (better) or 1280×720.
- Accept a frame charge per unit no less than 23.98.
- Have high quality (QT).
- Have a minimum of 7500 kb/s bit rate (unrestricted).
- Be de-interlaced.
- Utilize multi-laissez passer encoding.
- Use AAVC format audio, in stereo, with a sample rate of 44.100 kHz and a bit rate of 320 kbps CBR.
- Avoid the utilise of webcam, flip cam, or iPhone footage, even if it'south high quality.
If you lot aren't sure what any of this means, so show these specifications to your video editor and ensure they export your video with the proper specs earlier submitting your content.
Vydia
Vydia is another official Vevo partner that can help you go your Vevo channel fix, whether you're signed or unsigned.
First, you demand to utilize to accept your videos reviewed. Vydia will check to ensure your content meets Vevo'southward standards, and in one case your videos are accepted, you can set upwardly your custom Vevo channel. Vydia'southward review process takes i to two days, only they note that acceptance from Vevo tin have several months, depending on how much demand there is.
Vydia claims the same promotional opportunities available to major artists are available to independents who sign upward through them. Plus, any content that makes it onto Vevo will exist syndicated through YouTube as well.
If you lot're interested in working with Vydia, I would recommend visiting their website for more information.
Free Vevo
Gratuitous Vevo is yet another official content partner of Vevo. They will assistance get your music videos into the easily of Vevo, and syndicate your content to Yahoo Music, Bet, MTV, VH1, Tango, Fuse Television set and others.
Free Vevo claims whatever artist from any country tin upload and monetize their videos using their service.
A bones account with Gratuitous Vevo gets you:
- One Vevo channel.
- Free unlimited video uploads.
- Videos published in 24 hours.
- Syndication to Vevo partner sites.
- Support.
- Monetization.
- Monthly royalty statements.
Symphonic Distribution
Symphonic offers a slightly different service than the ones already mentioned.
They volition distribute your videos across some of the virtually prominent digital channels for $95 per video. They claim to get your video out to: Vevo, TIDAL, Amazon, iTunes, and Noiseporn.
If video distribution is something that interests yous, and you want to go your video on equally many platforms every bit possible, you might consider checking out Symphonic.
View Maniac
View Maniac claims if you lot take loftier quality videos, and you're serious near your music career, you can get your content onto Vevo, which will give your career a heave.
You can contact them direct to learn more virtually how they can assistance yous.
Other
Though I've highlighted some of the about known Vevo partners here, you can probably discover other businesses and services that will offering to get your video content onto Vevo.
I tin can't necessarily speak to the legitimacy of whatsoever, because I've never used them for this purpose.
I would suggest doing some research and asking around. If artists you know have been able to secure their Vevo aqueduct through a specific service, you might consider going through the aforementioned company. Before you lot shell out your hard-earned money for video distribution, find out if these companies tin deliver on their promises.
Again, working with the right parties does not ensure that your content matches Vevo'south guidelines, so this is something yous need to have intendance of offset.
Why Should I Get My Music Videos On Vevo?
As I see it, at that place are basically three advantages to getting your own Vevo channel:
- Credibility. Equally you've probably already guessed, not all artists have a Vevo channel. Having your ain could boost your credibility as an artist, and help you stand out from the crowd.
- Exposure. A lot of people are familiar with the Vevo make because they've watched music videos on YouTube. Being on Vevo should help bulldoze more engagement and exposure for your music and video content. Vevo also has proprietary promotional opportunities, such as Vevo Elevator and Vevo Presents, which can help get your name out across the globe. Don't forget – content that appears on Vevo is as well searchable on YouTube!
- Royalties. Artists earn royalties every time their videos are viewed on Vevo. If y'all sign upward through an official partner, y'all are entitled to the same royalties major label artists are. Vevo offers the best payout of any video hosting service out in that location. You can earn more by publishing more and getting more than views for your videos.
If none of these factors interest you lot, then perchance Vevo isn't right for you. But assuming yous have the goods, it shouldn't prove likewise difficult to get onto Vevo, so it's worth a try.
How Much Can I Expect To Brand On Vevo?
When it comes to building a music career, money isn't everything. But as you lot distribute your music, sign up for a performance rights organization (PRO) and Sound Commutation, pursue licensing and placement opportunities, get your music on the radio, and and then on, every flake adds up. There isn't a shortage of channels yous tin become through to earn royalties as a musician.
While reading the above, the notion of making coin from Vevo may take piqued your interest. Supposedly, their payout is the highest of whatever video hosting site out there. I can't confirm or deny that.
Simply how much tin can artists expect to make?
Well, don't get besides excited. Per Amaru Don Television receiver, artists stand up to earn about $0.00222 to $0.0025 per stream. Sounds a lot like Spotify or any other streaming platform, doesn't information technology?
Then, as with anything else, if you lot don't take a huge following watching your every move, you're probably not going to become rich off Vevo streams.
But as I said at the outset, every little flake counts. Information technology'due south still worth getting your Vevo channel set to collect whatever royalties yous earn from the added exposure.
You tin meet more well-nigh Vevo's estimated CPM by searching online.
If I Manage To Secure A Vevo Channel, Should I Nevertheless Keep My YouTube Channel?
The short reply is "yep".
The longer answer is that you probably won't be able to get all your YouTube content onto Vevo, considering Vevo was built specifically for high-quality music video content.
With YouTube, y'all tin upload simply most anything you want – vlogs and rants, podcast discussions and interviews, rehearsal videos, random goof-off sessions, so forth. So long as you're adhering by YouTube's policies and guidelines, you shouldn't encounter whatever problems, and if you're the content possessor, you can monetize your videos too.
This is non what Vevo is for. I know I'm repeating myself, but Vevo is for music videos, and high-quality ones at that. Then, there'due south simply no fashion for you to get all your video content on Vevo, unless you're only producing quality music videos.
Non to worry – you tin maximize your accomplish by leveraging both your YouTube and Vevo presence. You're going to be a piffling more hands-on with your YouTube channel, and a trivial more easily-off with your Vevo channel. And then, your overall delivery to creating content shouldn't change much.
If you've got great music video content, why not utilise both platforms? It can't hurt to endeavor.
What Is Vevo And How To Become Your Music Videos On It Conclusion
If you're anything like me, you aren't simply thinking about Vevo correct now. You're thinking well-nigh the broader spectrum of video hosting and sharing sites out there, and how you might distribute your content all over to get the maximum exposure possible.
Allow me say this – and I'g talking from experience – you're ameliorate off paying someone or using a service to do this for you. Doing information technology yourself will take far as well much fourth dimension, and at some point, you'll merely get bored of it and quit. Then, you won't see much traction from your efforts, because it takes consistency and persistence to succeed in any endeavor.
Simply it is skillful to think about the vast potential of video marketing, and what it can do for you and your career. There are so many places beyond YouTube that are still underutilized by artists. It's worth exploring your options and seeking out new opportunities, considering y'all may come up across some great ones along the style.
P.S. Retrieve though, none of what yous've learned will matter if yous don't know how to get your music out there and earn from information technology. Want to learn how to practice that? And so become our costless '5 Steps To Profitable Youtube Music Career' ebook emailed directly to you!
Source: https://www.musicindustryhowto.com/how-to-get-your-music-videos-on-vevo-and-why-youd-even-want-to/
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